Succesful knowledge sharing with story-telling?
30-Aug-05
If so, could you please tell us about it?
thanks,
Raquel Balceiro
Raquel Balceiro
Details
- Author:
- Raquel Balceiro
- Publisher:
- KnowledgeBoard
- Date:
- 30-Aug-05
- Categories:
- Human and Social, Knowledge and Information Theory, Human Side of KM
- Sections:
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We have been implementing narratives as a way to share tacit knowledge
We have two sucessfull cases:
Using narratives to improve emotional selling of finantial advisors
Using narratives to train young local police
Angel Arbonies
Story Telling
Hi Raquel,
Thanks for that the information & the link you provided. Never really thought of that technique...em..
Phil
Re: Storu telling
Hi, Phil,
In Brazil, I know the that Camargo Côrrea (a big construction company - http://www.camargocorrea.com.br/english/default3.asp) has a project of video taping the engineering projects they do to register stories for its workforce.
Engineers register in video all that happened in each project, pointing what went wrong and what went right. Mainly, emphasizing what they learn with the project.
Thanks for all!
Regards,
Raquel
Denning and Snowden
Hi, Ron,
I’d like to know more about using the Denning methodology combined with Snowden templates. Could you please tell me more about it? It seems to be great!
Regards,
Raquel Balceiro
Corporate Storytelling
Hi Raquel
Here at English Nature in the UK we have been trialling many narrative techniques over the years.
We are especially pleased with cynefin techniques such as 'future backwards' which we have used to break the ice at major conferences and review projects/major work areas both internally and with our partners.
We have used 'anecdote circles' to allow a shared understanding of customer oriented service delivery to emerge.
Lunchtime story sessions with our knowledgeable 'experts', story related reunions of retired staff who worked together, and pub and church hall sessions with the public as a consultation exercise on our nature reserves have all been a resounding success.
Finally we use Steve Denning springboard stories combined with Dave Snowden fable templates to inspire new recruits at induction, improve our communications externally and present our case study at KM related conferences.
Cheers
Ron
Story Telling
Hello Raquel Balceiro,
I am glad to be of help and would be any time.
Story telling in the construction industry is a dynamic process that is highly influenced by a number of variables (memory, person composition, right questions.. etc).
Success in achieving setout objectives can sometimes take a different turn if these variables are not constructively selected to meet organizational objective, mission and strategy. Time is also required for participants to properly digest and understand the significant issues the stories have to teach.
There are also case studies in other industries that you may want to consider having a look at.
Phil
Re: ALL organisations tell stories for Knowledge sharing ...
Hi, Alistair,
In my organization, Petrobras, an oil and gas company, we always say that knowledge management has been done since the company was born. Mainly because we’re a knowledge intensive company and we invest a lot in innovation process. The problem is all that initiatives done without any planning and any kind of systematization. We know that people exchanges knowledge through stories, but we also know that all these stories are being loosing through the informal networks, and nothing are being registered to the future generations.
So now, we’re starting a process to collect and register important, interesting and uncommon stories of success or failure. Just to learn and turn available to everyone inside.
Thanks for the links. I’ve seen Mr. Steve Denning and John Selly Brown in KM Europe last year. Great presentations.
Regards,
Raquel Balceiro
Thanks
I'd like to thank Mr. Simon Dueckert for sending the wonderful link to the podcast about storytelling with Steve Denning. I've already bookmarked it.
Also, I'd like to thank Mr. Philip Uduoise: I visited the constructing excellence website and downloaded the very good study in KM, with cases in construction area. I'm enjoying it a lot and I believe that much more because I'm a construction engineer originally.
Regards,
Raquel Balceiro
ALL organisations tell stories for Knowledge sharing ...
Hi Raquel, I'm yet to find an organisation where people DON'T share knowledge and learning through stories - it's what we do naturally, and not really something that's 'implemented' to an organisation ...
It's then how you apply this naturally-occuring skill to the different areas like Leadership, change management, innovation, organisational values etc.
Probably the best sites in this genre are;
- www.creatingthe21stcentury.org
- www.stevedenning.com
Podcast with Steve Denning
you can listen to the podcast about storytelling at world bank with steve denning on http://www.asregadoo.com
best regards
Simon Dueckert
(COGNEON)
km story telling
Story Telling is one sure valuable mechanism suited for ther transfer of knowledge. They convey not only information but distibute knowledge with meaning. It remains a very good medium of codifying knowledge.
I am presently doing a reserch on impact of KM on Business Performance with focus on the Uk construction industry. You may find this site useful.
Constructing excellence website
Gd Luck
Phil

Snowden and Denning combined
OK Raquel, here goes:
To cut a long story short:
I use Snowden/cynefin narrative inquiry techniques such as ‘future backwards’ to facilitate the emergence and collection of the stories (both on cardboard hexagons and as an audio recording).
I then use Dennings springboard structure to build separate simple anecdotes from the material collected which draw out audience empathy with a single character and inspire action as each anecdote draws to completion.
I then pick three anecdotes which explain the background, and three which develop a greater understanding. Next I tie them together using the Snowden fable template. I ensure that there is a common thread through them all on the main topic (say knowledge management). I then reinforce a thread bringing out learning in a subsidiary topic (say social complexity). Finally deep inside the anecdotes I ensure there is a broad thread explaining the breadth of business of our organisation ie English Nature. This final thread ensures that an understanding of our business emerges as the fable progresses which is far far more powerful, memorable and in context than a slide up front at the start.
The Snowden and Denning double-act seminar is a wonderful place to start. All three of Steve Dennings books detail the basics of Springboard stories.
Hope this helps
Ron