With so much information flying around that could be utilised by your organisation, wouldn’t it be handy if your brain had a memory stick? Maybe mind mapping software could help you to download in a more logical way, as Chris Harman, Director - NEWS General Business at Mindjet, explains.

The phrase "participatory culture" has been defined as a new way of life that lets people create and circulate self-made content such as video, audio, text, and images. Popular social networking sites like Facebook, Flickr and Wikipedia have encouraged mass participation and collaboration, and are changing the way people and the media communicate and engage.

This participation-effect is also extending its influence into the enterprise. Many of us are finding we need to interact, form on-the-fly communities and convey self-made content and contributions between ourselves, making employees within teams work together in a new and different way. But teams are also being asked to deal with the pressures of ad-hoc projects, high-performance and information overload.

Each day we are exposed to 300 emails on our Blackberry; spam on our computer; instant messaging conversations and heaps of tasks coming from phone calls, text messages and face-to-face meetings, often resulting in four or five-page ‘to-do’ lists. And the challenges are precipitating new technologies and communities to assist the participatory activity.

If only you could add some memory to yourself in the same way you can add memory to your PC to cope with the piles and piles of information you need to remember. The answer could be nearer than you think as this is where mind mapping software lends itself extraordinarily well – in fact it could almost have been invented for the purpose.

Finding your bearings

Mind maps are a simple way of managing information, understanding it, using it and regaining access to it over and over again whenever you need it. The software gathers unstructured information and thought processes, and groups them under easy-to-access headings and sub-headings so all topic related items are linked. Also, any heading or statement can have a hyperlink to a document, providing instant access to the most relevant or up-to-date file, making mind mapping software the perfect tool for working smarter and managing projects more efficiently.

Project management, which involves initiation, planning, execution, monitoring/control and completion, requires a high level of collaboration and communication. Therefore, it is an ideal application for mind mapping software. In any project, there are constraints pulling in different directions: cost, time and scope, so less time might mean more cost and reduced scope for the project. Then, of course, there is the real fly in the ointment: people.

Most projects involve people who have to be motivated and do things on time, within cost, and be stakeholders for the project. In large projects (and even some small ones), the people involved might not all be at the same location or even on the same continent, let alone working for the same organisation.

The manager, who may have the project as a full-time job or be someone designated for this particular task, has to create a vision of the project, organise the resources required (money, people, materials, space, energy, communications, etc.) and then keep everything on track to a required quality, through to completion.

This generates a lot of documentation in the form of minutes, reports, presentations and spreadsheets. All of these are subject to regular updates and changes, so the project manager has to ensure that everyone involved not only has the information they need for their contribution but that they are all looking at the same issue of each document at any given time. The logical answer is to have software that organises all of this data.

KM marks the spot

The objective is to manage information effectively and improve performance, from communicating the big picture to tracking minutiae, nurturing and capturing creativity; producing personal and team gains in productivity and effectiveness.

Taking just one aspect of this alone, conservative estimates by global market intelligence company IDC suggest an organisation with 1,000 employees wastes at least $2.5 million every year by failing to find existing information, searching for outdated information or recreating information.

Keeping all documentation related to a project linked to the project map ensures management does not exacerbate these problems. Leveraging a business’s participatory culture also creates the architectures of co-operation, avoiding the problems of traditional knowledge management.

The biggest asset of any enterprise is what people know and the problem has always been that they keep going home with it. Conventional KM has always attempted to create the infrastructure for knowledge sharing in the enterprise but its limits are the limits of understanding of the firm. KM assumed everybody was prepared to give up what they know.

Perhaps the real value of mind mapping software is the ability to meet these knowledge management challenges in a motivational way.