Cloud Computing giant Salesforce.com has announced that it is to collaborate with data provider Dun & Bradstreet to deliver Data.com, a Cloud-based warehouse of contact information that will be accessible via Salesforce CRM.

Designed to power the modern 'social enterprise' by enabling businesses to access a unified source of data and build out complete social customer profiles, Data.com will build on Salesforce.com’s previous acquisition of Jigsaw, a crowdsourcing-based contact data service which keeps records clean.

Dun & Bradstreet will provide company information on 200 million global businesses, with Data.com integrating this information with Jigsaw to deliver company and contact data in the Cloud, directly within Salesforce CRM.

According to SF.com, Data.com will “enable market segmentation and targeting for sales and marketing professionals to execute complex account plans and custom marketing campaigns”. This will create a highly targeted pipeline directly within Salesforce CRM, it said.

“The impact of poor data can have negative ramifications through entire business processes,” said Mary Wardley, program vice president, CRM Applications at IDC. “This announcement from Salesforce.com and D&B simplifies the process of gathering quality company information, allowing businesses to bolster their effectiveness and improve productivity across sales and marketing.”

Data.com is available immediately with contact information from Jigsaw. Company information from D&B is currently expected to be available later this year with pricing and packaging announced at that time.