Personalization Strategies and Practices for Innovation - Insights from European Case Studies in Aviation
- Media title
- Personalization Strategies and Practices for Innovation - Insights from European Case Studies in Aviation
- File type
-
Adobe PDF
- Description
Abstract: This article features the application of personalization strategies for the support of knowledge processes in the European aviation industry. On basis of the empirical analysis of two in-depth case studies, a number of enablers and barriers for the successful application of personalization initiatives for innovation are presented and discussed. So far, knowledge processes are primarily supported by codification efforts, such as knowledge management systems. There is an overall lack in enabling people from different organizations to share ideas about common issues. The authors aim to fill this gap by providing a structured assessment of the possibilities for personalization within the network of European aviation enterprises.
- Author
- VERBURG,HOVING
- Uploaded by
- Liza Wohlfart
- Date published
- 21 Nov 06
- File size
- 165 Kb
- Categories
- Innovation
- Language
- English
- Downloads:
- This item has been downloaded 326 times.